Flims / Keep it Calm and Beautiful / Flims, a UNESCO World Heritage Site, is a serene haven for endangered species, yet threatened by over-tourism. To preserve its natural beauty for future generations, the tourism board urges visitors to approach nature respectfully, making «Keep it Calm and Beautiful» not just an awareness campaign but also a promise to nature lovers.

Flims / Keep it Calm and Beautiful / Flims, a UNESCO World Heritage Site, is a serene haven for endangered species, yet threatened by over-tourism. To preserve its natural beauty for future generations, the tourism board urges visitors to approach nature respectfully, making «Keep it Calm and Beautiful» not just an awareness campaign but also a promise to nature lovers.