McDonald´s / Happy Meal / All children love the Happy Meal. But not all children love fruit. To encourage children to eat more fruit, McDonald’s changed its beloved Happy Meal. Now, it not only makes children happy but also parents and nutrition experts.

ADC Switzerland, Bronze (Campaign)
ADC Switzerland, Bronze (Print)
ADC Switzerland, Bronze (Poster)
Lürzer’s Archive, Print Ad of the Week
Lürzer’s Archive, In Book
APG Swiss Poster Award, Gold (Commercial National)
Museum für Gestaltung Zürich (Permanent Poster Collection)

McDonald´s / Happy Meal / All children love the Happy Meal. But not all children love fruit. To encourage children to eat more fruit, McDonald’s changed its beloved Happy Meal. Now, it not only makes children happy but also parents and nutrition experts.

ADC Switzerland, Bronze (Campaign)
ADC Switzerland, Bronze (Print)
ADC Switzerland, Bronze (Poster)
Lürzer’s Archive, Print Ad of the Week
Lürzer’s Archive, In Book
APG Swiss Poster Award, Gold (Commercial National)
Museum für Gestaltung Zürich (Permanent Poster Collection)