McDonald´s / Enjoy the Now / Life is short, so you better enjoy every single moment as if it’s your last – or you'll regret it. The new brand campaign embodies McDonald's spontaneous nature, encouraging people to live in the present and seize the day.

Museum für Gestaltung Zürich (Permanent Poster Collection)

McDonald´s / Enjoy the Now / Life is short, so you better enjoy every single moment as if it’s your last – or you'll regret it. The new brand campaign embodies McDonald's spontaneous nature, encouraging people to live in the present and seize the day.

Museum für Gestaltung Zürich (Permanent Poster Collection)